#13 - People aged 46 to 55 spend more money per capita than

[treyrg]

Hi! I have two questions about Q13.

1. Is the reason that (E) is wrong because it also leaves the paradox untouched?

I know that this was touched on already, but I want to clarify. Looking at it now, my thought is this: we are focusing on TV and the choices that companies make when creating their advertisements. While the age group of 46-55 spends the most, advertisements don't target them. Why?

If I respond by stating that "When companies advertise consumer products in print media, they focus primarily on people aged 26 and over," (E) then this does not seem to explain why companies advertising on TV cater to a 25 and under at all. We may not even be talking about the same companies, but even if we assume that we are, there's nothing here that explains *why they advertise on TV the way that they do*. Does that sound right?

2. Does answer (D) rely on the fact that we are talking about the "focus" of the companies, or, in other words, that we are talking about their beliefs/thoughts, in a sense? I ask this because answers (A) and (B) don't talk about the focus or goal of the companies whatsoever, so it seems like they can be ruled out. Answer (C) talks about it in a roundabout way, but it does not seem to *resolve* the paradox - it just confirms its existence. Once we get to answers (D) and (E), we are talking about the companies' focus, but answer (E) seems wrong for the above reasons - it never touches on their focus related to TV.

So, if answer (D) is correct, then we know why the paradox exists: because, though it is true that the group targeted does not spend as much money as another group, the companies hold the belief that group that spends the most will likely not change their buying habits. So, why target them in the first place?

Does that sound correct?

[Ryan Twomey]

Hey TreyG,

1. E is wrong, because it does nothing to explain why the television companies are advertising to people 25 and under. So yes your reasoning is correct. I would add that I would not overthink this answer choice.

2. Your reasoning here is also perfect. With resolve the paradox answer choices, we want to take the answer choice as true information and add it to our information in the stimulus. So if D is true, then why would they advertise to anyone over 25? It perfectly explains our paradox as to why these companies are advertising to people under the age of 25. So yes, your reasoning is perfect.

I would trust your reasoning, don't overthink answer choices like E, take the answer choices as true information in resolve the paradox questions. The stimulus you also take as true, and you do not question the validity of the information in the stimulus in this question type.

I hope this helps, and I wish you all of the luck in your studies.

Best,
Ryan

[treyrg]

Awesome, thank you so much, Ryan!