- Mon Jun 13, 2016 1:19 pm
#26470
Passage Discussion
VIEWSTAMP Analysis:
The author’s is the primary Viewpoint presented, along with the (perfectly aligned) perspective of “trademark owners” (that is, the manufacturers of the gray marketed goods).
The Structure of the passage is as follows:
Tone: This author has clear convictions about this issue, but the argument is based on reason, as is the author’s optimistic outlook about the future of gray market regulation.
The primary Arguments are those of the copyright owners (with whom the author also clearly agrees), and, in a sense, the various courts which apply the three legal theories discussed.
The Main Point of this passage is to introduce the concept of gray marketing, why it happens, arguments against it, and theories applied to it, and for the author to state a preference for the territorial theory, which provides to trademark owners some protection against gray marketing.
VIEWSTAMP Analysis:
The author’s is the primary Viewpoint presented, along with the (perfectly aligned) perspective of “trademark owners” (that is, the manufacturers of the gray marketed goods).
The Structure of the passage is as follows:
- Paragraph One: Here the author defines gray marketing, offers one reason why it happens (quantity discounts), and introduces one type of gray marketing (channel flow diversion).
Paragraph Two: The second type of gray marketing is presented and defined (parallel importation).
Paragraph Three: This is where it becomes clear that the author sides with the trademark owners, whose arguments are listed (and “justified,” by the author’s judgment).
Paragraph Four: Three different legal theories that have been applied to gray marketing cases are presented. Only one of these theories provides trademark protection against gray marketing, and by no surprise, this is the theory that the author supports (and expects to be consistently applied).
Tone: This author has clear convictions about this issue, but the argument is based on reason, as is the author’s optimistic outlook about the future of gray market regulation.
The primary Arguments are those of the copyright owners (with whom the author also clearly agrees), and, in a sense, the various courts which apply the three legal theories discussed.
The Main Point of this passage is to introduce the concept of gray marketing, why it happens, arguments against it, and theories applied to it, and for the author to state a preference for the territorial theory, which provides to trademark owners some protection against gray marketing.