- Tue Jul 23, 2013 2:47 am
#10059
How do we know that the name to the butter than has a lower butterfat content than imitation butter won't be just as attractive if not more attractive than the new "light butter"? If this was the case people continuing to purchase the same lower butterfat content butter that is the healthiest (because it contains the least butterfat content). This does not result in people eating butter with higher fat but instead has no affect on the butter fat amount that people currently eat b/c the new name won't result in a change in butter choice b/c the new name may not be more attractive than the name to the lower fat butter they are currently consuming.