LR Problem Set #1, Q 116

[smile22]

I have a question regarding question #116 that appears in the LR Problem Set #2 packet. This questions discusses butterfat.

I incorrectly chose answer C. After reading the question again, I realize that the conclusion is stating that manufactures should name their reduced-butterfat butter from "immitation butter" to "lite butter" because products that are truly reduced butterfat butter and named "imitation butter" will not be bought by consumers because in the past "imitation butter" was associated with being reduced in fat when it actually wasn't. Is that a correct interpretation of the conclusion?

Since the question stem is asking us to weaken the notion that manufacturers should be naming reduced butterfat butter to "lite butter" instead of "imitation butter", would a correct prephase be something along the lines of ===> "customers who don't buy this product because of its name will never buy this product (even with the name change) because there are healthier alternatives, so there is no point in changing the name of reduced butterfat butter from "immitation butter" to "lite butter". Based on that reasoning, is that why answer E is correct?

[BethRibet]

Hi again Smile!

Yes, you're basically on the right track. The gist here is that lower fat products should be promoted, but we can not assume that people who would be motivated to buy lower fat products would consider this product, even if its name were changed. The argument assumes that people who are not considering this product now are primarily influenced by the present name, rather than a preference for a different product. To weaken the argument, we expose that assumption. After all, perhaps the people concerned with health and low-fat products are going for no-fat or really low fat products, and therefore, what "imitation" butter is called really makes no difference to them.

Hope this helps clarify!

Beth

[smile22]

Thank you!!